About

About Elk Hockey 

Built by a player. Driven by the game. 

Our Story 

Elk Hockey was born in 2023, not in a boardroom, but from two weeks on the sideline with a broken finger. A cricket injury gave me the time I had always said I needed, and I finally used it to build something I had been thinking about for years. 

From day one, the focus was on getting it right, not getting it quick. I spent the first year researching manufacturers, pulling in samples, and getting players at every level to put the gear through its paces. Testing, feedback, refinement. Different manufacturers, different stick moulds, gloves, shin pads. That process never stopped, and it never will. 

Over 20 years of playing and 8 years of coaching have taught me what good kit really means to a player. Elk Hockey is my way of channelling that passion into something the hockey community can actually use. 

What We Stand For 

Hockey has given me everything; the training, the socials, the tours, the friendships, the memories. That is what makes this sport like no other. And it is exactly why Elk Hockey exists. 

Our mission goes beyond selling great kit. We are here to support hockey at the grassroots level, to give back to the community that shaped us and to help others access the same incredible experiences the game has to offer. Through partnership working and continued community engagement, we are actively looking for ways to make that happen. 

Who's Behind Elk Hockey 

I picked up a hockey stick in Year 10 at school and never really put it down. By 16, I was playing men's club hockey. By 19, I was in the first team. Since then, I have played for a number of clubs across the South East, taken on captaincy roles, coached at men's and ladies first team level, and directed a ladies section consisting of three teams, achieving three from three promotions in the first season and two from three the next. 

I have represented the South East region at masters level and currently play for Old Williamsonian Hockey Club in Rochester, Kent, where I captain both the men's first team and the mixed team. 

This is not a brand built by a marketing team. It is built by someone who has lived the game. 

Why Elk Hockey? 

We have spent two years working with manufacturers to develop hockey sticks built from the finest carbon fibre; so that every player who picks up an Elk stick has access to the same level of kit the pros play with, without the pro-level price tag. 

Elk Hockey is new. We know that. But we are not here to be just another brand in the rack. We are here to build something different; something rooted in the game, built for the community, and in it for the long haul. It will be a slow climb to where we want to be, but we love hockey too much to take any shortcuts. 

Join the Community 

We are more than a shop. Follow us on Instagram @elk.field.hockey to keep up with our story, new products, and everything going on in the Elk Hockey world. 

Join us. Become part of the Elk Hockey family.